Real Estate Photography drives all of the marketing activities of a property. Good professional photography needs to happen days if not a week or two prior to a home being listed for sale. A majority of buyers prefer professional photography and the way it showcases a house or condo – but a small minority of buyers think it’s a trick and makes the property look better than reality. Great photography on a sub-par house or condo can cause someone to tour a property that isn’t worth their time. Poor photography on an amazing property can cause it to not sell in the property amount of time or at the appropriate asking price. Photography is very important to getting a house or condo sold in the Seattle area.
The Internet is the main showcase for a property in 2010 – where most searches start online – making photography ultra important when marketing and selling a house. Urban Abode Group uses some great photographers and finds great value in marketing properties with professional photography. One of our listings was recently featured in Seattle Met Magazine due mainly in having great photography to showcase the listing in the glossy magazine. The exposure in the magazine created more exposure for our sellers.
I’ve recently had both buyers and sellers complain that the use of Ultra Wide lenses. The use of proper photos and equipment can allow you to see the whole bathroom that can’t be accomplished without wide angle lenses. I think Ultra Wide shots can be overdone, but professional photography is a must for getting the right exposure to a property listing.
The New York Times has recently published a few articles on Real Estate photography:
http://www.nytimes.com/2010/06/22/nyregion/22appraisal.html?hp
http://cityroom.blogs.nytimes.com/2010/06/21/how-would-you-make-an-apartment-photo-ready/?ref=nyregion
What are your thoughts on real estate photography?
